Author: Lentini

Florence Fighting Tale

Embracing the madness of the Calcio Storico. Three paramedics armed with a stretcher and medical kits are racing onto the sun-soaked arena in the shadow of Florence’s atmospheric Santa Croce church – the burial ground of a certain Michelangelo (the artist, not the turtle) – to attend to an injured man whose leg has been so badly broken that his foot is facing west as opposed to the easterly direction in which his kneecap is pointing. They gingerly lift him onto the stretcher, while around them a violet form of physical chess continues unabashed. A behemoth of a man...

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FIRST COME, FIRST SWERVED

Why YSL’s iconic Oud fragrance, M7, was way ahead of its time. Business history is rich with tales of pioneering companies that have remained at the very top of their particular sector after blazing that initial trail. For instance, the likes of Coca-Cola and Levi Strauss are still the best selling and most profitable brands in the fizzy drink and denim sectors respectively – their name familiarity crucial in securing repeat business and new custom. The competitive advantages are significant for the pioneer, but what happens when a company hits the marketplace too early? Just over a decade ago,...

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IF ONLY

Former international cricketer Dion Nash has bounced back from a career-ending injury to launch a successful skincare company. If you can keep your head when all about you Are losing theirs and blaming it on you; If you can trust yourself when all men doubt you, But make allowance for their doubting too… (If; Rudyard Kipling) It’s Monday June 20, 1994. New Zealand have fallen just short in their quest to secure an historic victory over England at Lord’s – the home of cricket – as bad light scuppers their bid to take the last remaining English wickets. The...

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PROMO CODE

When it comes to celebrity endorsements, authenticity is key for the brand partnership to work. In 1763, Josiah Wedgwood – the founder of Wedgwood pottery and chinaware – presented King George III’s wife, Queen Charlotte, with his finest creamware breakfast set. Within two years, and after producing a stunning ornate tea-set for the Queen, the young entrepreneur was appointed as ‘Potter To Her Majesty’. His creamware subsequently became known as Queensware, and thus the first ‘celebrity’ endorsement was born. As celebrities go, it doesn’t get much bigger than the Queen of England. Wedgwood knew full well that the aspirational...

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CROWD PLEASER

How the power of the internet has seen crowdfunding emerge as the investment platform for the social media generation. It was the little known blogger Michael Sullivan who first coined the term ‘crowdfunding’ back in 2006, yet, nearly a decade later, if you were to ask a random selection of people for a definition of the word, you’d still be met with a significant amount of stuttering and blank expressions. This, despite the fact that the industry grew in value to over US$5.1 billion worldwide in 2013. As the name suggests, crowdfunding refers to a large pool of individuals...

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